Ward & Co

Kyoku for Men is the culmination of Asim Akhtar’s global search to develop a scientifically superior skincare regimen for men. Just 2 hours outside of Tokyo, Asim discovered a small Japanese village called Yuzuri Hara - the village of long life - where 10% of the population is over 80 years old and has a remarkable lack of diabetes, heart disease and Alzheimer’s.  Men here have nearly 5 times the usual amount of hyaluronic acid (a critical protein in collagen production and structural integrity of the skin) due to their natural diet and skincare regimen of plants, vegetables and herbs.  Kyoku for Men incorporates this ancient Japanese knowledge of active natural extracts through cutting-edge skincare technology and products.