Baxter Finley, having moved from New York City to Los Angeles in the mid 1960’s, realized the constant heat and sun was doing a rough number on his skin. After exhausting his search for a moisturizer that wasn’t pink or floral, he gave up and created his own. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965. Today Baxter of California offers cutting-edge, target-specifc men’s products that combine trusted traditions of science with fine natural ingredients. Ideal for all skin types, these high-tech products work alone or in tandem, providing men with intelligent skincare solutions to anti-aging, shaving, and cleansing.