While medieval alchemists sought to turn lead into gold, Alchemy Goods from Seattle Washington strives to upcycle - or turn useless stuff like blown-out inner tubes, old seatbelts and advertising banners into useful stuff like bags and wallets. The logos stitched into these bags have a small number (with big significance) in the upper right corner - it represents the percent (by weight) of upcycled material in each product. Alchemy Goods strives to make this number as high as possible by incorporating as much upcycled material as possible. Show off this mark with pride! Purchase Alchemy bags knowing that you’ve helped limit the consumption of Earth’s natural resources - even this small gesture can make a huge difference.